Archive for the ‘Satellite Radio’ Category
July 28th, 2009
Sirius satellite radio has long been the underdog. Perhaps their name is a fitting match since the name Sirius comes from the "Dog star". The Sirius star is the brightest star in the sky, and Sirius aptly seeks the same place in the Radio industry. Yet, with XM Radio having millions more customers how will they do it?
Read the rest of this entry »
July 15th, 2009
Actually, the newest wave in radio technology does not use a wave at all. It uses a satellite signal that is beamed down from the sky. It seems we are getting closer all the time to living in the Star Trek age. It has not been many years ago that the only way to get a radio signal to your home or car was by a tower that emit electromagnetic waves for broadcasting.
Read the rest of this entry »
July 15th, 2009
Consumers have the opportunity to enjoy satellite radio receivers that have some outstanding features, unique accessories and very affordable prices. People can choose to use the convenience of car kits when they want to install these receivers in their automobile, or they can select a home kit and enjoy crisp and clear radio reception in their homes.
Read the rest of this entry »
July 1st, 2009
A regional advertising program serves to let your business utilize the inter-disciplinary approach to effectively establish an innovative advertising program between groups of local market outlets of your business. Your local outlets can pool their ad budgets and build up an effective radio advertising campaign. This would enable the local arms of your business get a higher market profile as they can advertise more on their limited advertising and publicity budgets. Some regional advertisements feature priced offers that are available in all the local outlets of a business. Such campaigns generate a great amount of interest in a regional audience.
Read the rest of this entry »
July 1st, 2009
Subscription-based satellite radio service is at the forefront of the US music market. Long gone are the days when people when the only option was in choosing from just one or two measly stations that had poor reception and overbearing, irritating disk jockeys and commercials!
Read the rest of this entry »
June 16th, 2009
You have probably been hearing about satellite radio for a while and of course, lately there has been plenty of news about Howard Stern, he is bringing in many listeners to Sirius and the fan base is growing quickly.
Read the rest of this entry »
June 6th, 2009
I had never given the matter much thought in the past but after an experience I enjoyed lately, I am now rather of the opinion that you can. It happened this way… Coinciding with the launch of my latest book ‘Your Retirement Master plan’ (How to Books ISBN 1857039874) I participated in eleven 10/15-minute live interviews on local radio over a period of just five days. These promotional interviews were arranged by my publisher’s media consultancy and I didn’t require visiting a single studio to take part; they were all conducted over the telephone, sitting at my desk at home. Towards the end of the first interview I was conscious of the fact that I had yet to plug the distribution channels for my book. The presenter beat me to it: ‘In five seconds, where can listeners buy your book?’ Before I could reply he added, ‘Can they order it online?’ ‘Yes,’ I said, ‘at Amazon.co.uk’ In the ten subsequent interviews I made a point of ending my spiel with the publisher’s name together with availability at bookstores but I always finished with, ‘…and online at Amazon.co.uk.’ Now here’s the interesting part: after the first five sessions I checked out the Amazon.co.uk website to discover that this newly published title had jumped 35 places in the bestseller list for its genre; I checked again after the final interview and it had jumped again but this time by 329 places. In effect, in just a few days it had leapt from position 558 to 194 out of 3123 competing titles. More than mere coincidence methinks…because books don’t climb the bestseller lists on Amazon unless they are selling in quantity. So what if you self-publish your output and you don’t have a publicist to arrange radio interviews? Does that mean you are excluded? No way; I have self-published several books in the past and managed my own promotion. Here is what you do… 1. Wherever you live in the world you’ll find that the majority of local radio stations are banded together into a single group for cost-effectiveness; 2. Identify the controlling group; 3. Visit the corporate website containing links to all subsidiaries; 4. Pick out those stations within a 500/1000 mile orbit; 5. Visit each local station website individually; 6. Scan the daily programming schedules; 7. Highlight those shows that might identify with the topic of your book; 8. Note the presenter’s name; 9. Email him/her with a well-couched request for a live interview; 10. Follow that up with an identical snail mail request; 11. Follow that up with a telephone call (you’ll get to speak to someone in authority); 12. You know your topic inside out; speak up with confidence and you’ll get your interview; maybe not straightaway but, if you sell yourself and your project professionally, you’ll be logged into and up-and-coming slot in the station scheduling. Go for it…it’s free! Postscript: Those eleven live interviews did more than sell books on radio – they resulted in several direct invitations to repeat my pitch on local television. MILKING INCREMENTAL INCOME STREAMS AS AN AUTHOR As your book(s) become available online and offline your reputation as an expert in your particular subject will flourish. This brings with it additional opportunities for attracting incremental income; opportunities such as… 1. Public speaking engagements; 2. Book reviewing; 3. Magazine article contributions; 4. Foreign translations of your work; 5. Book club sales; 6. Public Lending Right (PLR); you get paid every time some borrows your book from a public lending library; 7. Fees under licence (when another publisher reproduces your work); 8. Broadcasting rights; 9. Audio tape and disc rights. The fees you earn are incremental to your book royalties and they soon mount up over a period of time. My new creative writing course ‘Secrets to Churning out Bestsellers’ contains several chapters on how to milk these additional income streams. Jim Green is a best selling author with an ever-growing string of niche non-fiction titles to his credit. ‘Secrets to Churning out Bestsellers’ are his latest dynamic creative writing course and are available for immediate download.
Read the rest of this entry »
June 6th, 2009
If you're browsing the internet in search of a satellite radio service for the US and Canada, then you need only check two websites: Sirius and XMRadio. These two giants are your only options and yet you'll notice striking similarities between the two websites' design, the product pricing and the programmer's stations.
Read the rest of this entry »
June 4th, 2009
Satellite radio is another way for people to connect with music. It is radio but not in the conventional way. Satellite radio stations transmit programming through satellites.
Read the rest of this entry »
June 4th, 2009
Portable satellite radio is the latest music trend, combining your MP3 collection with the ability to hear new music via Sirius or XM Radio. You'll find that many of the portable ones are unique, sleek and more functional than an iPod. Many people like the versatility of a portable satellite radio since they can use it in the home, office or car, with minimal installation requirements.
Read the rest of this entry »